Cinch Skin
The brief
Keep things simple, but classy. Take the existing product ethos and elevate the current creative.
Cutpaste was tasked to develop an updated creative direction for Cinch Skin across the brands digital touchpoints to ensure a string visual footprint across website, email and social media.
What we did
Create a stand out colour palette that expands on the primary brand colours and allows the brand to shine.
Set rules for use of colour and typography across creative as well as providing strategic creative direction for photography styling.
Further expansion of the brand included producing a suite of icons for use across digital, print and packaging.
On-going creative support on a monthly basis.
Let’s work together.
Interested in working with us?